Sunrise is unique amongst Japanese media companies, specializing exclusively in cinema related advertising and promotional opportunities.
Sunrise believes the cinema medium is one of the most impactful, effective, and cost efficient amongst the various media alternatives available to an advertiser.
As consumers become increasingly active and segmented, cinema will continue to provide unparalled targeting and reach for results oriented advertisers in need of a media that can provide advertising with guaranteed and measured results.
In Japan, 3-D digital projectors are currently being equipped to screens nation- wide.
Sunrise will keep making strides promoting and improving its 3-D Digital Cine-Ad contents and willing to go beyond.
Sunrise will keep exploring more possibilities and opportunities to pursue creating effective, value-added advertising products/services to meet with various demands that its valued customers have.
Sunrise believes the cinema medium is one of the most impactful, effective, and cost efficient amongst the various media alternatives available to an advertiser.
As consumers become increasingly active and segmented, cinema will continue to provide unparalled targeting and reach for results oriented advertisers in need of a media that can provide advertising with guaranteed and measured results.
In Japan, 3-D digital projectors are currently being equipped to screens nation- wide.
Sunrise will keep making strides promoting and improving its 3-D Digital Cine-Ad contents and willing to go beyond.
Sunrise will keep exploring more possibilities and opportunities to pursue creating effective, value-added advertising products/services to meet with various demands that its valued customers have.
Established:
1955Current Staff:
Approximately 80Office Locations:
Tokyo HeadquartersSanno Park Tower, Nagatacho 2-11-1 Tokyo JAPAN
+81(3)-5501-3911
Branch Offices
Sapporo, Sendai, Nagoya, Osaka, Fukuoka, Kanazawa, Los Angeles
Cinema Advertising Placement
NationalRegional
Local
Sunrise can provide its clients with highly targeted and efficient media plans from single theater sited to national campaigns.
Sales Promotion
Lobby postersProduct sampling
Pilot sales
Foyer display
Events
The theater should be utilized as a comprehensive medium.
With screen advertising as its core, an advertiser can impress its targeted audience with continued exposure to advertising message throughout the theater environment.
Lobby promotions are amongst the most effective, making cinema advertising unique in its ability to bring the products and services of an advertiser to its consumer for closer inspection.
Purchase intention and product awareness is raised beyond the ability of other competing mediums such as television and periodicals.
Market Research
Response surveysProduct surveys
Consumer data collection
The contemporary advertiser must account for its advertising and promotional activity.
Sunrise is keen to work with its clients to measure advertising effectiveness. Sunrise believes advertising must strive to impact sales.
Over 500 Japanese domestic and multinational advertisers, government institutions and media agencies.
National& Local Coverage
Access to 2,800 movie screens in 47 cities in around Japan.Access to over 100 million Japanese movie-goers annually.
Exclusive relationships with theater operators for research, direct marketing and sales promotion opportunities.
Overseas Network
Screen media buying partners in major US, European, and Asian markets.
